Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revol

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Rock, Paper, Scissors: Game Theory in Everyday Life

Praised by Entertainment Weekly as “the man who put the fizz into physics,” Dr. Len Fisher turns his attention to th

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Challenges for Game Designers

Welcome to a book written to challenge you, improve your brainstorming abilities, and sharpen your game design skills! C

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Gamification and Game Mechanics Made Simple

A simple lesson in motivation has existed for centuries, from Huck Finn’s painting party to Mary Poppin’s advice for

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The site provides a valuable list of Gamification resources, especially books. We will collect and sort the best books, video tutorials, researches and guides related to gamification.

We hope; It will become the biggest gamification library on the Internet.

Some nice words about books

For the Win is a total win! In the 21st century, business must shift from push to pull to get the best out of their employees and to entice their customers. This book brilliantly explains how to design and use gamification techniques to that end. I highly recommend this useful and fun to read book.

John Seely Brown, Coauthor of The Power of Pull and A New Culture of Learning

Persuasive Technology is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation.

Jakob Nielsen, Principal, Nielsen Norman Group

Learning by Doing is the real thing, written by a man who has built simulations that actually work. Aldrich offers deep and lucid theory always accessibly packaged inside fully practical examples and applications. His new book is the best way available today to come to grips with changes that will eventually transform learning in our schools, workplaces, and society.

James Paul Gee, professor, University of Wisconsin at Madison

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